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一 |     Russian President Vladimir Putin has underscored that the white-blue-and-red flag of the country “symbolizes our faith in our traditional values that we will never give up.” In an address on the occasion of National Flag Day, celebrated by Russia on August 22, he continued:,"Russia is a strong, independent world power. On the international stage, we are committed to pursuing only such policies that meet the vital interests of our Fatherland.",Putin added that the flag symbolizes faith in values such as “truth and justice, solidarity and mercy, and respect for Russia’s centuries-long uninterrupted history, the achievements and victories of our ancestors that inspire us to care for and defend our Motherland and never permit any foreign hegemony or diktat.”,© Sputnik / Evgeny Odinokov / Go to the photo bankRussian servicemen and the National Guard unfurled a 1,000-square-meter tricolor on National Flag Day near the Victory Museum in Moscow.Russian servicemen and the National Guard unfurled a 1,000-square-meter tricolor on National Flag Day near the Victory Museum in Moscow.© Sputnik / Evgeny Odinokov / Go to the photo bank,He added that starting from September 1, the beginning of the school year, all schools in Russia will begin each week with a ceremony of raising the flag and singing the national anthem.,Russia’s White-Blue-Red Tricolor,The Day of the State Flag was established on the basis of the Decree of the President of the Russian Federation dated August 20, 1994.,On this day in 1991, the Supreme Council of the Russian Soviet Federative Socialist Republic (RSFSR) adopted a resolution "On the Official Recognition and Use of the National Flag of the RSFSR." The move, just a few months before the official dissolution of the Soviet Union, brought back a design similar to the pre-revolutionary tricolor abolished in 1917.,Alternative View: Could USSR Have Avoided Dissolution, Overcome Crisis?17 August 2015, 13:47 GMT,The Soviet Union’s sickle-and-hammer flag was lowered on the night of December 25, 1991 and the Russian white-blue-red tricolor was raised in its place with the dissolution of the Soviet Union.,© Sputnik / Sergey Kuznecov / Go to the photo bankFlag of the Union of Soviet Socialist Republics. (File)Flag of the Union of Soviet Socialist Republics. (File)© Sputnik / Sergey Kuznecov / Go to the photo bank,However, the actual origins of the flag predate the post-Soviet Russian state by centuries.,The white-blue-red flag was hoisted for the very first time on the first Russian man-of-war Orel during the reign of Alexei Mikhailovich (1645-1676). On January 20, 1705, Peter the Great issued a decree ordering all merchant ships to fly the white-blue-red flag.,In the beginning, the white-blue-red flag’s use was limited to vessels. It was the geographical discoveries of Russian navigators that led to the flag being associated with dry land as well.,Until the 19th century, Russian sailors typically erected a memorial cross on shore during such ventures to mark land they were claiming for the country.,Yet when the Russian expedition of 1806 explored the coast of southern Sakhalin, it landed and raised two flags: St. Andrew's flag celebrated the merit of the Navy, the state white-blue-red flag – Russia’s new territorial acquisition. Thus, in 1883, the Russian flag was authorized to be used on dry land.,Officially, the white-blue-red flag was approved as the state flag of Russia only on the eve of the coronation of Tsar Nicholas II in 1896.,The three colors of the flag received an official interpretation, where red meant "sovereignty," blue, the color of the Mother of God - under whose heavenly protection Russia’s land was deemed to be, and white, the color of freedom and independence.。    在江汉天门市一个小区院内，藏着一家充满活力的福彩青创门店。陈杰小两口在得知福彩开展"青创孵化计划"后，被福彩创业扶持和销售激励，全程陪跑等一系列优惠政策深深吸引。小两口一商量，报名加入湖北福彩"青创孵化计划"学员培训，抢抓福彩青创孵化机遇，携手经营福彩站点。　　陈杰的福彩门店选址位于小区内部，不临主干道，缺少自然过路客流，地理位置并不占优势，创业之初便面临不小挑战。位置条件不足，那就靠服务与创新补齐短板。

二 | 小两口始终秉持真诚待客理念，用心打造温馨舒适的购彩空间。日常经营中热情周到、耐心细致，用心记住每一位彩民的需求和购彩习惯，很快就和小区的彩民熟悉了起来。舒适的环境，暖心的茶水配备，把站点打造成了社区邻里休闲交流的暖心驿站。小陈经常对小区居民讲：买不买彩票都没关系，欢迎大家进来坐坐、聊聊天，就是想给大家营造轻松自在的氛围。　　这对深谙新时代经营思路的年轻人，走出了差异化经营的路子。他们一改传统站点“坐等顾客上门”被动模式，深耕短视频、社群等宣传渠道。从店面筹备阶段开始，就坚持拍视频宣传，记录门店装修日常、开店时间倒计时等内容，还没开业，就吸引了不少关注。　　开业之后，不少通过短视频结识的彩民纷纷慕名前来店里“认门打卡”，站点引流的效果逐步显现。　　彩民刘先生是一名企业白领，平日里有购买彩票的爱好，当作生活里的小小调剂。此前他也去过不少彩票店，但大多都是匆匆购票、买完就走，很少会和销售员深入交流。

三 | 一次刷短视频时，他刷到了店主小陈发布的内容，之后便主动互动聊天。沟通中了解到门店距离自己上班的公司并不远，刘先生特意抽出时间专程到店体验。谈及对小陈的印象，刘先生直言：“小陈为人热情开朗，浑身充满阳光朝气，相处起来让人感觉很舒心，放心。”　　小两口坚持“暖心服务+创新营销”组合模式，依托自媒体发布福彩公益科普，站点日常，活动资讯等内容，跳出传统坐店等客的经营思维，成功吸引周边居民及年轻群体到店体验，有效化解了地理位置带来的短板。

四 | 这家深藏小区内的青创站点客源稳步增长，销售业绩持续向好，看着小店一步步走上正轨，这对青年创业者对福彩销售事业的未来满怀信心和憧憬。（王亮）。

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